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How to Build a Roofing Website That Converts Roofing Leads Into Sales

A roofing website can be an effective way to generate quality leads that convert into sales. However, in order to perform as well as possible, the site should be built with a clear goal in mind. Ideally, the site will be designed to deliver a great user experience while also meeting SEO standards. This will help to ensure that the site has the best chance of ranking highly in search engine results pages (SERPs) and reaching the targeted audience.

One of the most important components of a roofing website is its content. Specifically, the text on each page should contain relevant keywords that match the search queries of potential customers. This includes the homepage, service pages, and blog posts. It is also important to have a FAQ page that answers common questions that customers might have. This can help to generate more traffic and increase conversions, but it is important to be strategic about the keywords used so that they are not overused.

In addition, the visit their roofing website should be optimized for mobile devices. This means that the site should load quickly and that the menus and text should be easy to read on smaller screens. It is also a good idea to have a mobile-friendly contact form that allows people to reach out to the roofing company without having to navigate the entire site.

Another key aspect of a successful roofing website is the use of high-quality imagery. Images not only add visual appeal to a website, but they can also help to convey a sense of trust to potential clients. It is a good idea to use a mix of images that showcase different types of roofing jobs, as well as an image gallery that shows some of the company’s previous work.

A great way to make a roofing website stand out is by adding certifications and credentials to the site. These can include things like GAF certification, Owens Corning Preferred, NRCA membership, BBB accreditation, and a 5.0 Google review rating. This can help to establish the credibility of a roofing contractor and encourage potential clients to hire them for their next project.

Finally, it is important to have a clear call-to-action on every page of the roofing website. This can be a button that asks visitors to schedule a consultation or contact the roofing company, and it should be placed in a prominent location on the page. On mobile devices, a click on the CTA can instantly trigger a phone call, which can be a great way to generate leads.

Ultimately, the most successful roofing websites are those that are easy to navigate and provide valuable information to their audience. They should be optimized for mobile devices, feature high-quality images, and include a clear call-to-action. By following these tips, a roofing website can be designed to meet the needs of both the users and Google, increasing its chances of ranking highly in SERPs and generating quality leads.